Welcome back to the final chapter in our Brand Positioning Series! In our previous video, we discussed the concept of Focus vs. Coverage – do you want to focus on a specific segment or cover the market with your strategy? Next, we detailed out three specific strategies to change your position: Design, Execution, and Communication. …
Welcome back to our Brand Positioning Series. In the past videos, we’ve discussed what positioning is, why it’s important, how to identify needs and demands in the market, position yourself and your competitors around those needs on a map, and then profile the segments of customers that matter most to you. This leaves you with …
Customers make decisions about where to spend their time, money, and effort every day. They might be business buyers between 9 to 5, but consumers the rest of the time. In either case, the scenario is always the same for the seller – to make their product or service offering the preferred choice. They do …
Customer Loyalty – What is it? How Can You Measure and Manage It? Read More »
