Loyalty Learnings Series #1: Brand Positioning Changes Communication Strategy

Welcome to our first video in our Loyalty Learnings series!  We are excited to launch this new video series where we will share interesting articles, books, and other information we come across from the week.  Please subscribe to our YouTube Channel to stay informed!

In this first video in the series, Aldy Keene describes findings from a Brand Positioning Study that we did with a consumer products client.  The results showed that their true consumer base to target was much younger than they originally thought it was.  What does that imply for their marketing and communications strategy moving forward?  Watch the video below to find out more: