Consumer Products

Can You Have Too Many Customers?

While the very idea runs counter to just about every instinct in a business owner’s mind, the fact is that it is entirely possible to have too many customers, particularly if they are the wrong kind of customers. And not simply customers who are a bad fit for your products or services – those that …

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Positioning Study Changes Target Customer Profile

Background: A consumer products organization, specializing in accessories for power motor sports, was developing a long-term strategy for changing their sales process and growth.  While they had an understanding of their market, they had not formally looked into their customer base.  As such, they had no clear direction on which to base their strategy. Challenge: …

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Loyalty Learnings Series #1: Brand Positioning Changes Communication Strategy

Welcome to our first video in our Loyalty Learnings series!  We are excited to launch this new video series where we will share interesting articles, books, and other information we come across from the week.  Please subscribe to our YouTube Channel to stay informed! In this first video in the series, Aldy Keene describes findings …

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Customer Loyalty – What is it? How Can You Measure and Manage It?

Customers make decisions about where to spend their time, money, and effort every day. They might be business buyers between 9 to 5, but consumers the rest of the time. In either case, the scenario is always the same for the seller – to make their product or service offering the preferred choice. They do …

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