Loyalty Research Center

ASAE Meeting & Expo 2017: Why is Member Engagement Critical?

Associations, Blog, Events, News / By

Matt Braun and Jackie Davis from Loyalty Research Center will be exhibiting at ASAE Meeting & Exposition August 12-15, 2017 in Toronto, Ontario.  The ASAE Annual Meeting & Exposition is where thousands of association professionals and industry partners gather to exchange time, resources, strategies, solutions, and more. REGISTER HERE Join the conversation on why member …

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Loyalty Learnings #3: Consistency is Key in the Chapter Experience

Associations, Blog, Insights, LRC Blog / By

What challenges are your association facing?  One of those challenges might be managing your chapter experience, whether it’s at the local or regional level. When managing your chapters, it’s a struggle to provide the structure chapters need while also allowing the autonomy they want.  We find that this is common, but unfortunately, this struggle often creates …

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what is brand positioning

Brand Positioning Series: What is it? Why is it important?

Blog, Brand Positioning, Insights, LRC Blog / By

Brand positioning is absolutely vital to the success of your organization.  This video series is designed to show how you can determine your position in the marketplace.  What are implications of that position, what decisions can you make? We’ve seen cases where companies have made the decision to sell to the wrong customer, to change the wrong …

Brand Positioning Series: What is it? Why is it important? Read More »

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