Welcome to the second module in our Brand Positioning Series: Needs and Demands. Click the link to watch the previous video in the series, What is Brand Positioning and Why Is It Important? In this series, we’re trying to establish the fit of your brand in the marketplace in order to understand and change customer …
With recent focus on loyalty rewards programs, it’s easy to see that repeat purchases are quickly becoming a key metric for many organizations. However, it might not always be an accurate measure of the health of your customer relationships. Ask yourself: When a customer purchases from you on a repeat basis, does that really make them …
What challenges are your association facing? One of those challenges might be managing your chapter experience, whether it’s at the local or regional level. When managing your chapters, it’s a struggle to provide the structure chapters need while also allowing the autonomy they want. We find that this is common, but unfortunately, this struggle often creates …
Loyalty Learnings #3: Consistency is Key in the Chapter Experience Read More »
Brand positioning is absolutely vital to the success of your organization. This video series is designed to show how you can determine your position in the marketplace. What are implications of that position, what decisions can you make? We’ve seen cases where companies have made the decision to sell to the wrong customer, to change the wrong …
Brand Positioning Series: What is it? Why is it important? Read More »
When management teams are looking at the loyalty of their customers, oftentimes it can seem overwhelming. They know that they need to grow and improve their loyal customer base because, as we’ve seen, loyal customers drive an average of 65% of a company’s profits and enterprise value. However, in an effort to strengthen relationships with …
