Loyalty Research Center

Planning Your Exit: What Is Your Most Valuable Asset?

After successfully growing and scaling your business, you should be preparing for an ever-important exit. An acquiring company wants to know the value of your enterprise but traditional valuation techniques only articulate part of the story. EBITDA (even minus CapEx) is often considered a flawed measure of profit and value, so how do you demonstrate …

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How to Create a Culture of Innovation

Are associations innovative? In a recent study of 123 association executives across a breadth of industries, the majority described themselves as highly innovative and believe they are the first to adopt new products or strategies. However, only half of those same executives believe their most member-facing products, resources, and experiences are “fresh” and the majority …

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Is your association evolutionary or revolutionary?

What does innovation mean to your association? Recently, we asked association executives what one word or phrase comes to mind when thinking about innovation. Key phrases that stood out were “Finding different ways of thinking” and “Create new products.” It’s clear that associations think innovation requires serious effort. However, this isn’t necessarily the case. We …

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