When you’re looking to grow your membership numbers in your core market, information is key. Knowing more about why prospects that align with your model are not currently part of your organization can help focus your growth strategy. In this first part of our two-part series, we cover a few questions you should be asking …
Prospecting In Your Existing Space: Know Your Non-Members Read More »
When you decide that entering a new geographic region is the next best strategy for growing membership, realize that it is not a short-term, quick-fix strategy to any membership woes, but a long-term investment. Far too many times we hear associations describing new geographic regions as “low-hanging fruit” in growth strategy discussions. Just as many …
Three Questions Associations Fail to Answer Before Entering New Regions Read More »
When you organize a large conference or meeting for your members, you may only get one chance to demonstrate your value and entice members to keep coming year after year. As meetings tend to be the largest source of non-dues revenue for associations, your association health likely ebbs and flows with the success of your …
Loyalty Learnings #6: Does Your Meeting Have a Content Disconnect? Read More »
Is your annual conference meeting attendee count declining? Virtual access to your meetings may be exactly what your conference needs to boost your dwindling revenue stream. Now before you say what many association leaders say… “Are you crazy? Why would we further cannibalize our meeting by making it easier for our members not to come?” …
In our experience, consistency (or inconsistency) can make or break member experience at the chapter level. We’ve explored the three main areas of inconsistency – leadership, meeting days/times/locations, and meeting agendas – and how they can occur. Now, let’s focus on what changes you can implement to improve your chapter experience. Need help identifying where …
Loyalty Learnings #5: How to Fix Inconsistencies in Your Chapters Read More »
