Insights

Loyalty Learnings Series #1: Brand Positioning Changes Communication Strategy

Blog, Consumer Products, Insights, LRC Blog / By

Welcome to our first video in our Loyalty Learnings series!  We are excited to launch this new video series where we will share interesting articles, books, and other information we come across from the week.  Please subscribe to our YouTube Channel to stay informed! In this first video in the series, Aldy Keene describes findings …

Loyalty Learnings Series #1: Brand Positioning Changes Communication Strategy Read More »

Linking Member Engagement to Association Growth

Associations, Blog, Case Studies, Insights / By

Background: A professional society (“Association”) with approximately 2,400 members established an aggressive yet attainable goal for growth:  increasing dues and non-dues revenue by 15 percent over a five-year period.  The Association had been collecting every member revenue transaction dating back several years, yet as an organization it lacked the skills to effectively mine the information …

Linking Member Engagement to Association Growth Read More »

aamse recap

AAMSE Recap – Member Satisfaction is NOT Member Engagement

Leave a Comment / Associations, Blog, Events, Insights, LRC Blog / By

Last week, LRC had the privilege of co-facilitating a discussion at the American Association of Medical Society Executives (AAMSE) annual meeting in Baltimore.  My co-presenter was Jane Aguirre, Vice President of Membership & Alliances with the American Academy of Ophthalmology.  Jane has been our client contact as we have conducted member research with the Academy …

AAMSE Recap – Member Satisfaction is NOT Member Engagement Read More »

Customer Loyalty – What is it? How Can You Measure and Manage It?

Consumer Products, Healthcare, Insights, Mergers and Acquisitions, Telecom, White Papers / By

Customers make decisions about where to spend their time, money, and effort every day. They might be business buyers between 9 to 5, but consumers the rest of the time. In either case, the scenario is always the same for the seller – to make their product or service offering the preferred choice. They do …

Customer Loyalty – What is it? How Can You Measure and Manage It? Read More »

Let's get connected.

Enter your email below to send us a message and we will be back in touch with you shortly.