Healthcare

Associations Case Study: Services Deep-Dive

Background A medical professional organization of nearly 10,000 surgeons wanted to take a closer look at member perspectives on education following the results of a recent Member Needs Assessment. Education, a strong driver of the relationship for this organization, was key to improving the client’s bottom line. A small team of staff focused on developing, …

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Customer Loyalty – What is it? How Can You Measure and Manage It?

Customers make decisions about where to spend their time, money, and effort every day. They might be business buyers between 9 to 5, but consumers the rest of the time. In either case, the scenario is always the same for the seller – to make their product or service offering the preferred choice. They do …

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