Healthcare

Case Study: Maximizing Market Reach with Predictive Modeling

B2B, Blog, Case Studies, Healthcare, Insights, LRC Blog / By

Background A pharmaceutical company (the Client) engaged Loyalty Research Center (LRC) to develop a predictive model to assess the purchase likelihood for two of its ophthalmic products among prospective accounts in the U.S. market. This initiative aimed to strategically target new accounts within the competitive ophthalmology market, focusing on identifying high-potential opportunities in key metropolitan …

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Associations Case Study: Services Deep-Dive

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Background A medical professional organization of nearly 10,000 surgeons wanted to take a closer look at member perspectives on education following the results of a recent Member Needs Assessment. Education, a strong driver of the relationship for this organization, was key to improving the client’s bottom line. A small team of staff focused on developing, …

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Customer Loyalty – What is it? How Can You Measure and Manage It?

Consumer Products, Healthcare, Insights, Mergers and Acquisitions, Telecom, White Papers / By

Customers make decisions about where to spend their time, money, and effort every day. They might be business buyers between 9 to 5, but consumers the rest of the time. In either case, the scenario is always the same for the seller – to make their product or service offering the preferred choice. They do …

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