Looking for a strategy beyond expanding in your current market or moving into new geographic regions to grow your association? One new area to think about is expanding into a new member segment. These could be potential members that look different from your current core membership, but exist in the same industry, profession, or role. …
In our previous video, we discuss questions you should be asking about your non-members before you begin growing in your core market. Answering these questions is a great first step in understanding who these non-members are and why they aren’t currently a part of your association. After you collect this information, prioritizing is key: not …
Prospecting In Your Existing Space: Prioritization Read More »
When you’re looking to grow your membership numbers in your core market, information is key. Knowing more about why prospects that align with your model are not currently part of your organization can help focus your growth strategy. In this first part of our two-part series, we cover a few questions you should be asking …
Prospecting In Your Existing Space: Know Your Non-Members Read More »
When you decide that entering a new geographic region is the next best strategy for growing membership, realize that it is not a short-term, quick-fix strategy to any membership woes, but a long-term investment. Far too many times we hear associations describing new geographic regions as “low-hanging fruit” in growth strategy discussions. Just as many …
Three Questions Associations Fail to Answer Before Entering New Regions Read More »
Welcome back to the final chapter in our Brand Positioning Series! In our previous video, we discussed the concept of Focus vs. Coverage – do you want to focus on a specific segment or cover the market with your strategy? Next, we detailed out three specific strategies to change your position: Design, Execution, and Communication. …
