Welcome back to our Brand Positioning Series. In the past videos, we’ve discussed what positioning is, why it’s important, how to identify needs and demands in the market, position yourself and your competitors around those needs on a map, and then profile the segments of customers that matter most to you. This leaves you with …
Background: A leading transportation and logistics company was performing very well in the market, but they struggled to understand why customers increased or decreased their business with them. Although they regularly collected massive amounts of transaction and experience information on their customers, this alone did not provide sufficient insight to guide their efforts to improve …
When you organize a large conference or meeting for your members, you may only get one chance to demonstrate your value and entice members to keep coming year after year. As meetings tend to be the largest source of non-dues revenue for associations, your association health likely ebbs and flows with the success of your …
Loyalty Learnings #6: Does Your Meeting Have a Content Disconnect? Read More »
Is your annual conference meeting attendee count declining? Virtual access to your meetings may be exactly what your conference needs to boost your dwindling revenue stream. Now before you say what many association leaders say… “Are you crazy? Why would we further cannibalize our meeting by making it easier for our members not to come?” …
In our experience, consistency (or inconsistency) can make or break member experience at the chapter level. We’ve explored the three main areas of inconsistency – leadership, meeting days/times/locations, and meeting agendas – and how they can occur. Now, let’s focus on what changes you can implement to improve your chapter experience. Need help identifying where …
Loyalty Learnings #5: How to Fix Inconsistencies in Your Chapters Read More »
