Background A higher education support organization came to Loyalty Research to develop a greater understanding of its membership. The organization had done a baseline Member Needs Assessment with Loyalty Research previously and wanted to see how their improvements over the past year had impacted their member relationships. They were further interested in mapping the …
Background A medical professional organization of nearly 10,000 surgeons wanted to take a closer look at member perspectives on education following the results of a recent Member Needs Assessment. Education, a strong driver of the relationship for this organization, was key to improving the client’s bottom line. A small team of staff focused on developing, …
While the very idea runs counter to just about every instinct in a business owner’s mind, the fact is that it is entirely possible to have too many customers, particularly if they are the wrong kind of customers. And not simply customers who are a bad fit for your products or services – those that …
