LRC Blog

Loyalty Learnings Series #1: Brand Positioning Changes Communication Strategy

Blog, Consumer Products, Insights, LRC Blog / By

Welcome to our first video in our Loyalty Learnings series!  We are excited to launch this new video series where we will share interesting articles, books, and other information we come across from the week.  Please subscribe to our YouTube Channel to stay informed! In this first video in the series, Aldy Keene describes findings …

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aamse recap

AAMSE Recap – Member Satisfaction is NOT Member Engagement

Leave a Comment / Associations, Blog, Events, Insights, LRC Blog / By

Last week, LRC had the privilege of co-facilitating a discussion at the American Association of Medical Society Executives (AAMSE) annual meeting in Baltimore.  My co-presenter was Jane Aguirre, Vice President of Membership & Alliances with the American Academy of Ophthalmology.  Jane has been our client contact as we have conducted member research with the Academy …

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