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DATA MINING & INTEGRATION SOLUTIONS
Many organizations already have a wealth of descriptive and/or behavioral information on their members. This package of solutions analyzes your existing data for insights and trends, but can also help your organization begin the process of adding information on your members.
MEMBER DATABASE ANALYSIS
Whether a well-developed Associate Management System (AMS) database or a basic Excel spreadsheet, LRC’s Member Database Analysis can help your association to unlock the hidden potential in the data that you collect on your members.
The Member Database Analysis can include (but is not limited to):
- Better understanding the basic demographics of your members.
- Profiling key segments for product or communication targeting.
- Identifying trends in membership.
- Creating member engagement proxy metrics based on attitudinal and/or behavioral data that has been captured from membership applications and/or survey data.
MEMBER DATABASE DESCRIPTOR APPENDAGE SOLUTION
In addition to mining your association’s existing data, LRC maintains partnerships within the research industry which allow it to pair basic contact information for your members with comprehensive and up-to-date descriptive data points to your member database.
Expand what you know about your members:
- Who they are
- Spending habits
- Subscription services
MEMBER ENGAGEMENT PREDICTIVE MODELING
Based on the information collected in the Member Engagement and Needs Assessment Program (or any other Membership Assessment Solution), LRC has the analytic tools necessary to extrapolate the engagement profile of the respondent sample and map high-probability classifications for the rest of the membership.
This technique and resulting information allows your association to maximize the insights into a representative sample of members to facilitate the implementation of strategies across the entire membership.