Earlier this month, I had the tremendous opportunity to sit down with associations consultant Mary Byers and contribute to her conversation on Momentum: Where to Get It & How to Keep It. Mary and I have had the opportunity to discuss several of these topics in a variety of settings over the past two years …
This year at LRC, we’ve been having more conversations around the idea of “good fit” customers vs. “bad fit” customers. Generally, bad fit customers are not only vulnerable customers, but have needs that do not align with your business model. Looking at associations, we find something similar. As associations and professional societies have looked to increase membership …
Chris Zook’s book, The Founder’s Mentality, makes the point that a successful and growing enterprise has a great relationship with customers AND has a highly engaged employee base. From his perspective – and that of many others – it takes both to be successful. How does that play out in practice? Do they always move …
What is the Linkage Between Employee Engagement and Customer Loyalty? Read More »
Background: A consumer products organization, specializing in accessories for power motor sports, was developing a long-term strategy for changing their sales process and growth. While they had an understanding of their market, they had not formally looked into their customer base. As such, they had no clear direction on which to base their strategy. Challenge: …
Positioning Study Changes Target Customer Profile Read More »
Welcome to our first video in our Loyalty Learnings series! We are excited to launch this new video series where we will share interesting articles, books, and other information we come across from the week. Please subscribe to our YouTube Channel to stay informed! In this first video in the series, Aldy Keene describes findings …
Loyalty Learnings Series #1: Brand Positioning Changes Communication Strategy Read More »
